Data-Driven Growth Strategies by Keyur Makwana
My career is driven by a single question: how can marketing create compounding, measurable impact for every business it touches?
With an MBA in Marketing from NIT Trichy and a foundation in Engineering, I've built a career at the intersection of data, strategy, and human behavior. From managing ₹24 Cr in client wealth at ICICI Bank to scaling a LinkedIn community by 1,200% — every role has sharpened my ability to turn insights into outcomes.
I don't just run campaigns. I build systems — measurement frameworks, automation pipelines, and growth engines — that deliver results long after the brief is closed.
Education
MBA, Marketing
NIT Tiruchirapalli, 2019 — GPA: 7.49
B.Tech, Mechanical Engineering
NIT Tiruchirapalli, 2016
Class 12, Science
Kendriya Vidyalaya CLRI, Chennai — 88%
Class 10
Kendriya Vidyalaya CLRI, Chennai — CGPA: 8.6
Core Skills
Analytics & Measurement
GA4 | Google Tag Manager | Looker Studio | KPI Design | Datadog | Salesforce Marketing Cloud
SEO & Search
Technical SEO | On & Off Page SEO | Core Web Vitals | Schema Markup | WordPress Optimization | SEMrush
Paid & Performance
SEM / PPC | Google Ads | CPC | CTR | CPA | Budget Allocation | Campaign Management
Content & Automation
Email Automation | Content Strategy | Social Media Strategy | Inbound Marketing | SharePoint
Collaboration
Cross-functional Team Management | Stakeholder Reporting | Agile Workflows | Dev Handoff | Executive Dashboards | Team of 20+
Featured Achievements
+1,200% LinkedIn community growth — 5K to 65K
+200% Organic traffic growth at Nous InfoSolutions
+3,000% Organic traffic growth in 6 months at Whirlwind
ROI +30% | CPA reduced by 18% via automated dashboards